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SPEC PORTFOLIO
LEAFLETS & BROCHURES
The Project...
In a world saturated with digital marketing, leaflets and brochures are a tangible, powerful tool to promote your business. Printed promotional material reaches people that online content cannot, and is still one of the most effective ways to market local products and services.
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This spec leaflet promotes a £10 off Mother's Day offer at the fictional florist, 'Flowerie'. My copy focuses on the products features and benefits, has a clear call to action and appeals directly to the company’s target market.

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