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The Project...

KLens UK are an award-winning film, theatre and radio production company based in the Midlands. Their latest radio play, Tonight! The Bus Don’t Run, was produced to raise awareness of the growing suicide rate amongst young men in the UK. 


KLens UK commissioned me to write a 400-word web article on male suicide that would accompany the play’s release. The challenge here was to cover an incredibly complex and sensitive issue in relatively few words, while employing on-page SEO techniques. I aimed to call attention to the severity of the facts, yet still offer hope for change.

What the client says...

Image by Lucas Quintana





We Need To Talk About Suicide.


If you are a man aged 20-49 years and living in the UK today, the most likely thing to kill you is not heart disease, cancer, or a traffic accident — it’s you. 


Suicide is the leading cause of death for young people in the UK, affecting three times as many men as women. In 2017, there were 5,821 recorded suicides in Britain, 75% of which were male. In fact, an average of 12 men in the UK take their own lives every single day.


Statistically, women are twice as likely than men to be diagnosed with depression. So why are so many young men taking their own lives?


Men are Suffering in Silence


Men are far less likely to speak up about depression and suicidal thoughts. This can be due to a fear of judgement, a lack of support network or the stigma that still surrounds mental health and depression in parts of our society. 


For men in particular, however, unwillingness to talk is often the result of an outdated and harmful belief that expressing emotion is “unmanly”, shameful and a sign of weakness. From a young age, boys are taught to hide feelings of sadness and vulnerability, perpetuating the myth that “real men don’t cry”.


Not only is this belief very dangerous, it is simply untrue. Speaking up about suicidal thoughts is not a symptom of weakness — but a sign of strength. In fact, asking for help may be the bravest thing you ever do. 


It’s OK Not To Be OK


KLens UK’s new radio play, Tonight! The Bus Don’t Run, aims to raise awareness of the need to talk about depression, particularly in men. We passionately believe that no one experiencing depression or suicidal thoughts should have to suffer alone. 


So let’s get talking. Talk to your friends. Talk to your colleagues. Talk to your family. And, most importantly of all, be there to listen.


Together, we can end the stigma around male depression and mental health. Speak up — you may just save a life. 

Written by Rachel Nott

If you are experiencing suicidal thoughts, or are worried about someone you know, the following helplines are available.


If you or someone you know is at immediate risk of suicide, call 999 immediately.


    •    Samaritans
116 123 (24 hours, 7 days a week, 365 days a year) 


    •     CALM - Campaign Against Living Miserably

        0800 58 58 58
Helpline & web chat available 5pm to midnight every day    


    •    MIND
0300 123 3393 (Mon – Fri 9am – 6pm)


    •    Papyrus - Prevention of Young Suicide

        0800 068 41 41 (Mon – Fri 10am – 5pm / 7pm – 10pm. Weekends 2pm – 5pm)


Suicides in the UK: 2017 Registrations Office for National Statistics:  

Mental health statistics: men and women | Mental Health Foundation:

Suicide | Mental Health Foundation:

What the client says...

"I have no hesitation recommending her excellent service."

Keith Large, Producer, Klens UK

“Rachel’s work highlighted in precise and concise words our message of how speaking up saves lives. We were enraptured with how Rachel conveyed our commission in a sublime, succinct and professional manner. We look forward to commissioning future copywriting to her first class company and have no hesitation in recommending her excellent service.

Testimonial KL

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