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Call 01764 325 446

The Project...

Direct mail offers a unique opportunity to personally address your customers in the comfort of their own home. But how do you make sure your target audience actually read what you send? 


Sales letters shouldn't be about you, or even about your company. Instead, they should focus exclusively on what is important to your target audience. I find out what your customers want and I tell them, step by step, exactly how your company can help them.


This sales letter was written to encourage ex-members back to Fitness Space with a month’s free membership. I address reader’s benefits, concerns and objections with clear, relevant headings and include compelling testimonials to back up my claims.  

Fitness Space Exclusive Offer

Rejoin before the end of February and enjoy your

March Membership absolutely FREE!

Dear Beverley, 

At Fitness Space, we care about your fitness goals just as much as you do. That’s why we are offering all our former members one month’s FREE Membership in our exclusive March deal! 

What makes us different? 

If you want results, we’ll make them happen. We pride ourselves on getting to know each of our members individually and working with them to create a stronger, healthier you. Our dedicated team of fitness experts are here to offer guidance and support along every step of your fitness journey, whatever your health aims.

Member Benefits

FREE Personal Fitness Training

When it comes to workout plans, there is no ‘one-size fits all’. That’s why we are dedicated to designing a fitness plan that is as unique as you are, complete with your own trainer and monthly consultation. Whether you want to tone up, lose weight or just improve your general health, our coaches will work with you to create a personal programme that guarantees results.

Cutting-edge Equipment 

Our newly refurbished boutique studio is fully equipped with the latest high-spec fitness technology. Burn calories in our interactive Cycle Studio, strengthen and tone with free weights or get your heart pumping with Biocircuit, our new, adaptive circuit training solution.

Unlimited Classes 

Stretch, sculpt and tone in our wide range of fitness classes! Feel the burn in our Body Pump class, improve flexibility in our deep stretch yoga or push yourself to the limit in our intense Metafit class, all led by our highly skilled instructors.

Fitness Space App

Gain access to class timetables and bookings, connect to studio equipment and track your progress with our free app. The user-friendly interface lets you to access you personal programme and contact your fitness coach 24/7, making sure you never miss a workout.

Luxury Changing Facilities

All our changing facilities are kitted out with spacious combination lockers, top-of-the-range showers and high-end bath products — adding a touch of luxury to your post-workout routine.

What our members say

“This is more than just a gym! The coaches

are all amazing —I feel motivated and supported

to train and my fitness and confidence are

both higher than ever!"

 Georgina Farringdon, full-time Mum, Cardiff

“After years of trying to get myself in shape

I’ve finally found a formula that works.

Thank you, Fitness Space!”

David Hawkins, Finance Manager, Cardiff 

“The trainers really know their stuff,

and the wide range of equipment and classes

mean I never get bored of my workout routine!”

Kelly Howard, Primary School Teacher, Roath

Affordable, Flexible Membership

We believe that health and fitness should be affordable and accessible for all. That’s why our memberships are competitively priced at just £25.99 per month, with no hidden costs or expensive joining fees. 

We also know that when it comes to working out, life can get in the way. Fitness Space provide the option to freeze your membership with us until you are ready to return to your fitness routine. Simple, flexible and fuss-free.

Get Started Today!

If not now, then when? Call 01764 325 446 or visit to claim your FREE March Membership and start your fitness journey today!

Yours sincerely

Fitness Space Cardiff Manager

P.S. Don’t miss out! This exclusive deal is only available until 29th February 2020.

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