SPEC PORTFOLIO
ADVERTISING CONTENT
The Project...
As a creative copywriter, I generate unique advertising concepts that capture your target market and set your products and services apart.
In this spec advertisement, I paint a picture of fictional bookstore 'Novello' as a refuge from the chaos of daily life. The store, like reading, offers a brief, tranquil escape from reality — a place to relax, explore and lose yourself on a book. The ad doesn’t just sell books. It sells an experience that appeals directly to Novello’s target audience.
THIS IS NOT A Library
It is so much more.
At Novello Books, we understand that in today’s fast-paced world, you rarely get chance to switch off. We also know that when it comes to reading, nothing beats leafing through the pages of a new book. That is why we make sure our bookstores are places you can relax, browse and explore — at your own pace.
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Still the UK’s leading specialist book retailer, we stock over 25,000 books across a range of genres and subjects. From bestselling classics to local interests, health and lifestyle or children’s literature - our stores guarantee something for everyone.
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Our knowledgeable staff have a combined experience of 26,045 years in bookselling. And if you need a nod in the right direction, they are ready to help. After all, books are what they know and love.
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You can also enjoy locally sourced produce at our cafe stores, now opening across the UK. Nothing goes hand in hand with a book quite like fresh brewed coffee and a carrot cake. Trust us, we’re experts.
So come inside. Escape with us….
And take your time.
