PORTFOLIO: WEBSITE WRITING
AB LIGHTING
The Project...
AB Lighting specialise in creative technical solutions for a wide range of events. I was commissioned to write the content for their new company website, including the landing page, 'Services', 'About' and 'Markets'.
The project required in-depth research of the theatre and events industries. I got to know AB Lighting inside out, translating the company's highly technical features into solid customer benefits.
I worked closely with the company director to develop a professional and knowledgable tone-of-voice that still feels friendly and approachable — all the while keeping SEO in mind.
In these extracts, I identify the target markets specific pain points and offer tailored solutions.
Jump to....
Landing Page Extract, 'Services' Extract, 'Markets' Extract, 'About' Extract
LANDING PAGE EXTRACT
Bringing Your Event To Life
EXPERT CREATIVE TECHNICAL SOLUTIONS FOR
EVENTS AND PRODUCTIONS ACROSS THE GLOBE
AB Lighting are your one-stop solution for full production technical support, providing lighting, sound, audio-visuals and special effects for theatre, weddings, corporate events, celebrations, conferences, school shows and amateur productions.
Our complete technical services range from equipment hire and installation to project design, training and maintenance. All our services are completely tailored to you — we work to your budget, scale and venue requirements to make your project the very best it can be.
Born in the heart of London’s West End, AB Lighting has the know-how, expertise and technical precision to turn your creative vision into reality. From large corporate events to school productions, no project is too big or too small for our dedicated team.
Want to know more? Please don't hesitate to get in touch. We are happy to chat through your project with you!
ANY EVENT. ANY BUDGET. WE'VE GOT YOU COVERED.
'SERVICES' EXTRACT
COMPLETE EVENT AND PRODUCTION SERVICES
CREATIVE VISION. INNOVATIVE SOLUTIONS.
Whatever your event or production requires, our technical specialists are here to help with every step of the process.
We offer complete event and production services, from creative design right through to installation, venue maintenance and logistics. All our packages are completely bespoke — we work to your requirements and your budget to deliver professional technical support for any aspect of your project.
Want to find out more about how we can help? Get in touch today for a free consultation.
DESIGN & REALISATION
It all starts with an idea.
Many of our clients come to us with an atmosphere they’d like to create; a picture, word or phrase that offers inspiration for a project. They know what they want — just not how to make it happen. That’s where we come in.
Thanks to our extensive experience in theatre design, AB Lighting have the technical knowledge to translate creative concepts into reality. Whatever your vision, we provide innovative solutions that fit your budget, adhere to your schedule and maximise your space.
LIGHTING
With twenty years experience working on West End theatre shows, we know exactly how to turn your event into a stunning visual experience that will leave your guests in awe.
At the click of a switch, the right lighting can transform a bland room into a sophisticated, vibrant space. Whatever your budget, we work closely with you to create the exact atmosphere, mood and style that you desire.
Need help lighting your project? Drop us a message or give us a call. We’re happy to hear from you.
SOUND
Sound can make or break your event. Poor sound design can result in speeches lost, singers unheard and conferences disrupted.
Thankfully, we’ve got the solution. AB Lighting have the equipment, experience and know-how to guarantee crystal clear sound in any space — so your audience won’t miss a single word.
SPECIAL EFFECTS
From dazzling pyrotechnics to jaw-dropping illusions, our special effects have the power to turn any event into an unforgettable entertainment experience.
With decades of professional stage work behind us, our team have the skill and precision to create a multitude of magical theatrical effects. As well as atmospheric effects like smoke, haze and snow, AB Lighting also offer custom-built, wirelessly controlled props.
Whatever weird and wonderful creations your production needs, AB Lighting has you covered!
RIGGING & INSTALLATION
We build and install bespoke rigs designed to meet your project’s specific technical and spatial requirements.
The safety of our clients and staff always comes first. We comply strictly with Health and Safety England (HSE) regulations, so you can be sure all our installations are 100% safe and secure.
For reliable rigging at an affordable price, get in touch today.
PRODUCTION MANAGEMENT
We offer complete technical project management for events and theatre productions.
We oversee all technical aspects of your project, from planning, budgeting and organisation to scheduling and seamless execution, all whilst maintaining our signature high-quality production values.
Equipped with our attention to detail, extensive management experience and multi-faceted organisation skills, you can trust AB Lighting to make your project a definitive success.
NEED SOMETHING ELSE?
If the service you need is not listed above, please don’t hesitate to get in touch. Whatever technical challenges your project or venue presents, our versatile team are here to help!
'MARKETS' EXTRACT
AMATEUR AND SCHOOL PRODUCTIONS
BRINGING WEST END MAGIC TO LOCAL THEATRE
At AB Lighting, we believe that access to community theatre is vitally important for adults and children alike. That’s why we are incredibly proud to offer professional-quality technical support to amateur and school productions, without breaking your budget.
WHY CHOOSE US?
Professional, Affordable Services
We offer professional services and leading technology to school and community theatre at prices you can afford.
Why? Our love of theatre was founded in productions such as these, and we have never forgotten how they inspired and supported us in those early days.
A One-Stop-Solution
Whatever the technical needs of your production, we have the answer. We offer design, installation and operation of all your technical systems, including lighting, sound, rigging, special effects and audio-visual solutions.
Safety First
The safety of your staff, students and audience members is paramount. Our equipment is regularly tested for safety and our experienced team always comply to strict HSE standards.
Tailored to You
All our services are completely bespoke, tailored to your production, your venue and your creative vision.
Adaptable
Our extensive experience in school halls and community centres means we know exactly how to adapt technical solutions for smaller spaces or venues with restrictive infrastructure, without compromising on creative impact.
GIVE US A CALL FOR A FREE
CONSULTATION AND QUOTATION!
'ABOUT' EXTRACT
ABOUT
WE ARE TECHNICIANS. WE ARE STORYTELLERS.
WE ARE AB LIGHTING.
AB Lighting are creative technical solutions specialists providing lighting, sound, audio-visual and special effects to corporate events, weddings and theatre productions in the UK and worldwide.
Founded by director Andy Bird in 2007, AB Lighting has built a reputation of creative innovation and professional excellence across the events and entertainment spectrum. We pride ourselves on delivering the best possible technical support for our wide range of clients, including Jimmy Choo, Vari-Lite and the West End’s multi-award-winning theatre production, Phantom of the Opera.
HOW IT ALL STARTED
Like all the best stories, ours is one of humble beginnings. Andy’s love for technical operation and design was born as a schoolboy. He learnt his craft assisting with lighting in school shows, working out of his parents garage and experimenting with all the lighting equipment he could get his hands on. By the age of 17, he landed his first professional theatre role, working as a follow spot operator in The Strand Theatre, London.
Inspired by London’s West End productions, Andy began exploring the possibilities of technical design in small-scale, local theatre. But he soon found his work limited by cost restrictions necessary for community theatre to survive. Driven by a passion for creative experimentation, Andy began to invest in his own high-end technical equipment, and hire it to these productions for a fraction of the cost.
With this new creative freedom, Andy was able to provide professional-level technical design in situations it would be otherwise impossible to achieve. From this, AB Lighting was born.
AB LIGHTING TODAY
Since then, AB Lighting has gone from strength to strength. Over the years we have assisted a multitude of professional theatre productions in the UK, Europe and beyond — including world-celebrated musicals Phantom of the Opera, Chicago and Miss Saigon. We've worked all over the globe on international tours — from Stockholm to Shanghai, Sao Paulo to Seoul— providing a range of services from technical design to rigging, installation and electronics. Suffice to say that when it comes to creative technical design, we really know our stuff.
Beyond the theatre world, we have supported corporate events hosted by Louis Vuitton, Harvey Nichols, Jimmy Choo, Philips and Clintons Cards, as well as providing regular support in universities and colleges.
OUR ETHOS
AB Lighting has come a long way, but our ethos remains the same. We would not be where we are today without the inspiration and opportunities offered by our local community in those early years.
That’s why we continue to provide affordable, professional-level technical support for small-scale events, including school productions, private celebrations and am-dram theatre.
What the client says...
"A masterpiece of content"
Andrew Bird, Director, AB Lighting
"Rachel has been a delight to work with. After initially analysing my business leaving no stone unturned she created a masterpiece of content for me to review and it made me see my business in a whole new light. Her enthusiasm and imagination is inspiring and her passion towards my project gave me the motivation to create something better than I ever imagined. I look forward to working on many future projects with Rachel."
